Published on 2017.11.15

Newsletter - November 2017

  • Content

    Setting course for an anniversary edition
    BOM 2017: spectacular reactions
    Extraordinary amplification from social networks
    Photos: have you seen these ones yet?
    A big thank you to all our supporters!


    Setting course for an anniversary edition

    After a few backs and forths, the 2018 Bol d’Or Mirabaud dates are now confirmed! We’re pleased to invite you to join us in force on June 8 to 10, 2018. The 2018 edition will occur a week after the Geneva-Rolle-Geneva as always.

    The Société Nautique de Genève will be celebrating the race’s 80th edition! Registration will open in the Spring and we’ll let you know the exact date. Don’t hesitate to visit our website in the meantime to stay up to date on all the news.

    While waiting for June 2018, plunge into the images of the 2017 edition: 



    2017 BOM: spectacular reactions


    The Bol d’Or Mirabaud is without a doubt Switzerland’s most popular regatta andthis will be confirmed when you read the Press Review / Post Event Report of the 2017 edition. Social networks, media coverage, statistics… you’ll find plenty of interesting information, which will be particularly interesting for those of you with sponsored boats.

    To access the press review, click here

    Extraordinary amplification from social networks



    The Bol d’Or Mirabaud runs during a June weekend. But the feelings tied to this regatta have a much longer duration: preparing, waiting for the start and memories after the competition. 

    For the organizing committee, social networks allow us to keep in contact with our sailors and our fans, to solicit their emotions, to keep them informed and to stay in touch all year long.

    Each year, we try to create and publish content able to touch a nerve. These sensations usually translate to interaction between our readers and the BOM content in the form of likes, comments and shares.
     
    Social networks used by the Bol d’Or Mirabaud are Facebook, Twitter, Instagram, YouTube et aussi Snapchat depuis cette année. Chaque réseau social est utilisé de façon différente selon les modalités qui lui sont propres. ​

    Facebook

    Since 2013, around 1,000 people per year decide to click “like” and follow the Bol d’Or Mirabaud Facebook page. Today, 5,154 people follow the regatta’s Facebook page.

    The most popular content is video (9 out of 10 of the most visited posts are videos).

    Each year the most frequently shared posts are:

    • Bol d’Or Mirabaud Teaser – setting the tone of excitement for sailors as they await the regatta.

    • Live start – the key moment. Saturday at 10:00 people can watch the start from different angles as if they were on the starting line, thanks to aerial cameras and cameras mounted aboard chase boats and boats aligned with the starting line, as well as aboard certain sailboats participating in the race.

    • Best of the Regatta – compiling images representing the intense emotions of the competition, to relive newly created memories and experiences.

    For the 2017 edition, a newcomer takes third place following the Bol d’Or Mirabaud Teaser and the live start: the “Switzerland is…” video.

    This video is part of a new type of media produced this year to target our audience’s identity (mostly Swiss) with the intention of inciting a sense of pride when watching the content.

    The video, “recipe”, produced in partnership between the Bol d’Or Mirabaud and the Richemond Hotel, surfs through digital trends related to food, recipes and the need for thousands of crewmembers participating in the Bol d’Or Mirabaud to plan their menu aboard. This video is in the top 10 most shared content.

    To give more visibility to racers, we also published an album containing over 200 photos featuring monohull sailors. The idea is to allow participants to find their images among the collection and share them with their community. This post was visited 79,000 times.

    A real-life communication initiative 

    And finally, we added a “real-life” component to our Facebook campaign by creating a contest, in partnership between the Bol d’Or Mirabaud and the Richemond Hotel, awarding a member of the community a free night for two, and two places aboard the Simplon to ewatch the Bol d’Or Mirabaud from a prime position.

    We also created a slogan to turn the often-critical view of Swiss “lake sailors” into a source of pride: Freshwater Sailors.

    This slogan, created to unite all Swiss sailors and regattas, was designed by a live paint artist during the Bol d’Or Mirabaud weekend and was used as a backdrop for selfies and photos. 

    Instagram: partnerships & real life​

    In 2017 the Bol d’Or Mirabaud began a partnership strategy with key influencers and the Geneva Instagram community (@igersgeneva). We wanted to improve the user experience by offering real life experiences prior to the Bol d’Or Mirabaud.

    Thanks to the collaboration of Loris Von Siebenthal, sailing photography specialist, the Bol d’Or Mirabaud organized a sailing photography workshop prior to the race. Additionally, we offered 10 participants of the Instagram community the opportunity to watch the start from the water. Finally, an Instagram category was created within the Bol d’Or Mirabaud photo contest to promote “Instagrammers” and their content.


    The Island Route – an initiative from the eastern end of the lake


    © Yves Ryncki

    On September 22, the first edition of the Island Route was organized by the Villeneuve Sailing Circle.It’s the second longest Lake Léman regatta, behind the Bol d’Or Mirabaud, on a course linking the Peilz Island at Villeneuve to the Harpe Island offshore from Rolle. The start of this 50 nautical mile (90 km) race was at 19:00 for a night sail in light wind. 46 boats took the start and 23 were able to cross the finish line. All crews enjoyed magnificent Fall colors at sundown. See the photos taken by Yves Ryncki (who also shot the 2017 BOM) by clicking here.

    This first edition was won by the Ventilo M1 Safram (winning catamaran of the 2013 BOM), led by Christophe Peclard, in 10 hours and 30 minutes, while the first monohull TBS (François Thorens) crossed the line three hours later.

    The Bol d’Or Mirabaud would like to congratulate the Villeneuve Sailing Circle for this lovely initiative! 

    Additional race information

    Results

    And these, have you already seen them?

    The Bol d’Or Mirabaud is the most important European inland regatta, but it’s also one of the most beautiful. Each year, our photographers add creativity, allowing us to relive the race, comfortably installed on dry land. For your pleasure, here’s a small gallery of images that you may not have seen...

    ©Yves Ryncki, Nicolas Jutzi


     



    Thanks to all those who support us!



    Mirabaud Bank has supported the Bol d’Or since 2006, as co-sponsor the first year, and as title sponsor since 2007. This partner is fully immersed, being very involved in organizing the event as well as being represented on the water with  Antonio Palma until recently, then Nicolas Mirabaud since last year, always aboard a “Mirabaud” Surprise. Numerous other bank employees participate annually in the Bol d’Or Mirabaud after numerous Tuesday evening training sessions. 

    Our official timekeeper, Hublot, has also confirmed its support of the Bol d’Or Mirabaud, as has our official partner Faigle and our non-profit partner, the ICRC. 

    Numerous technology partners, media, official suppliers and supporters also contribute to the event’s success. The Bol d’Or Mirabaud Organizing Committee would like to extend its warm thanks to all of them.

    The Bol d'Or Mirabaud volunteers, coordinated by Véronique Levesque, are also among our most ardent supporters and the race wouldn’t be possible without them. Working through the night, on land and on water, they contribute largely to the success of the event. A big thanks to them!

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